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Automatic login via notification emails?

Screenshot of a Twitter email notificationA couple hours ago, I received a notification email from Goodreads and unlike usually, I decided to actually visit the site (by the way, I believe that Goodreads, i.e. a last.fm for books, is an awesome idea but poorly implemented).When I did, I was quite annoyed to find out that I wasn’t already logged in, so I had to remember which one of my many passwords I had used for it and try them one by one. This is not a Goodreads fail, but a fairly common nuisance, since most (if not all) social websites behave that way.

“What if there was some magic involved?” Bill Scott & Theresa Neil advise interaction designers to ask themselves in a book I’m currently reading (highly recommended by the way). Well, I guess, if there was some magic involved, the site would “understand” that my click was initiated from an email and would automatically log me in and let me view whatever I was trying to.